DIY is all the rage, and for good reason. (It's so deeply satisfying to look at your creations and know that you did it!) But the realm of design is more complex than it appears at first glance. And while making these branding mistakes isn't the end of the world, it will result in missing opportunities to […]

Hot tip: effective web design is about more than just visuals or code. Organized content, an intentional user experience, and communicating a clear vision are all factors in designing a powerful website that converts. Cornerstone content is any "permanent" content that lives on your site, and is likely displayed in pretty prominent areas. (Examples: your […]

Your About page is typically one of the very first things people will click on (after the main front page of your site, obviously). Why is that? Because they're trying to quickly figure out what you do, whether it's relevant to them, and what value they can get out of learning from you/working with you. […]

With so much talk about branding all over the internet these days, you'd think more people would have a stronger idea of what it really means to create a full, multidimensional brand. And yet... There is still confusion over what it means to have a brand identity at all, and even less clarity around what […]

One of the first critical pieces when building a business is to construct your brand's identity. This starts with defining your overall mission, your objectives along the way, and what that means for your clients. Together, those comprise the WHAT of building a brand--but you'll want to define the HOW as well. Your brand values […]

Why you need a full brand, not just a logo or website alone. (This is where MOST new entrepreneurs get lost! Let's get you off to a strong start.)