Your About page is typically one of the very first things people will click on (after the main front page of your site, obviously). Why is that? Because they're trying to quickly figure out what you do, whether it's relevant to them, and what value they can get out of learning from you/working with you. […]

DIY is all the rage, and for good reason. (It's so deeply satisfying to look at your creations and know that you did it!) But the realm of design is more complex than it appears at first glance. And while making these branding mistakes isn't the end of the world, it will result in missing opportunities to […]

If you're feeling like your site is kind of a hot mess, and you're not even sure where to start with it, you're not alone. Which website upgrades should be first? What kinds of upgrades would have the most payoff? And, maybe more importantly, what could you get done if you only have a day […]

One of the first critical pieces when building a business is to construct your brand's identity. This starts with defining your overall mission, your objectives along the way, and what that means for your clients. Together, those comprise the WHAT of building a brand--but you'll want to define the HOW as well. Your brand values […]

Why you need a full brand, not just a logo or website alone. (This is where MOST new entrepreneurs get lost! Let's get you off to a strong start.)

When it comes to designing for web, style matters. Communication matters. Because I really want the Internet to be a prettier place, visually and energetically, I'm sharing the foundations with you.