Hot tip: effective web design is about more than just visuals or code. Organized content, an intentional user experience, and communicating a clear vision are all factors in designing a powerful website that converts. Cornerstone content is any "permanent" content that lives on your site, and is likely displayed in pretty prominent areas. (Examples: your […]

Your About page is typically one of the very first things people will click on (after the main front page of your site, obviously). Why is that? Because they're trying to quickly figure out what you do, whether it's relevant to them, and what value they can get out of learning from you/working with you. […]

If you're feeling like your site is kind of a hot mess, and you're not even sure where to start with it, you're not alone. Which website upgrades should be first? What kinds of upgrades would have the most payoff? And, maybe more importantly, what could you get done if you only have a day […]

With so much talk about branding all over the internet these days, you'd think more people would have a stronger idea of what it really means to create a full, multidimensional brand. And yet... There is still confusion over what it means to have a brand identity at all, and even less clarity around what […]

When it comes to designing for web, style matters. Communication matters. Because I really want the Internet to be a prettier place, visually and energetically, I'm sharing the foundations with you.

So many options, and so many recommendations out there. How do you know which is the best choice for you? I'm breaking down each option with full transparency.