DIY is all the rage, and for good reason. (It's so deeply satisfying to look at your creations and know that you did it!) But the realm of design is more complex than it appears at first glance. And while making these branding mistakes isn't the end of the world, it will result in missing opportunities to […]

With so much talk about branding all over the internet these days, you'd think more people would have a stronger idea of what it really means to create a full, multidimensional brand. And yet... There is still confusion over what it means to have a brand identity at all, and even less clarity around what […]

One of the first critical pieces when building a business is to construct your brand's identity. This starts with defining your overall mission, your objectives along the way, and what that means for your clients. Together, those comprise the WHAT of building a brand--but you'll want to define the HOW as well. Your brand values […]

Why you need a full brand, not just a logo or website alone. (This is where MOST new entrepreneurs get lost! Let's get you off to a strong start.)

Check in with yourself: are you attracting the clients you want, or is something off? Are you and your brand mostly perceived the way you want to be, or does there seem to be a disconnect between you and your audience? This is why positioning matters.

Tell me if this scenario looks familiar: you’ve started gaining a little momentum, but you don’t feel ready to fully claim this thing you're doing. Because it’s not quite where you really want it to be yet and you’d rather not have it judged just yet, in this unrefined, imperfect state. So you're kind of just...doing it halfway.