Hot tip: effective web design is about more than just visuals or code. Organized content, an intentional user experience, and communicating a clear vision are all factors in designing a powerful website that converts. Cornerstone content is any "permanent" content that lives on your site, and is likely displayed in pretty prominent areas. (Examples: your […]

Your About page is typically one of the very first things people will click on (after the main front page of your site, obviously). Why is that? Because they're trying to quickly figure out what you do, whether it's relevant to them, and what value they can get out of learning from you/working with you. […]

It's no secret that style matters. But there's a difference between a pretty site and a powerful site--in other words, a site that actively converts for you. Use this list as a checkpoint, to make sure your front page is hooking people and communicating the good stuff as effectively as it can.

So often, the difference between a good experience and a high-end experience is truly in the details. It’s the notion that every bit is considered, every step in the client process, every piece of content, every word of copy. Considered. Thoughtful. Intelligent. Downright indulgent.

Check in with yourself: are you attracting the clients you want, or is something off? Are you and your brand mostly perceived the way you want to be, or does there seem to be a disconnect between you and your audience? This is why positioning matters.