Designed to narrow in on:
Who are you? (Get specific! How do you identify most? What are the things you love most? What is constantly on your heart?)
What does your lifestyle look like? What do you love to do?
What are you best at?
How does it differ from what others are doing? (What do you do or know that not everyone does? Do you have a unique perspective or experience to share?)
Why does it matter? (Again, get specific. Hint: relate this to a personal experience or struggle you’ve faced. Why are your beliefs so important? Why should they matter to others?)
What are a few short-term goals or dreams for your business?
What are a few more lofty, or long-term goals?
What do the demographics of your target audience look like? (Consider: age/sex, income levels, and types of employment. Also consider: core beliefs, hobbies they enjoy, what they do and where they go locally.)
Who are the people who are most likely to buy from you? What does their lifestyle look like?
What are these people looking for? What do they need to hear? (Think about their emotions—their fears, their insecurities, the things that really mean something to them.)
How will you uniquely address their needs and concerns and “solve” their problems? How will you win them over?
Describe your personal taste or interests. What kinds of things do you like?
What kinds of things do you like to wear?
What colors are you drawn to over and over again?
What are your favorite books or publications?
Which public figures do you most admire?